Native Content

The bloodiest war in U.S. history is a popular area of study for historians and hobbyists alike, but some stories do remain untold. Re:think shone a light on one event in particular: a hard-fought battle for which 14 African-American soldiers received the Medal of Honor. The in-depth article detailed the Battle of New Market Heights, the controversy surrounding it, and how such a dramatic turn of events could have faded to the background over the past century and a half.

Native Content

The articles--on cybersecurity, agility, and customer satisfaction--explored how modern businesses could embody those traits and more without making sacrifices in other departments. This approach allowed us an opportunity to offer qualitative analysis about the business considerations we discovered and the different solutions being used by real companies to address them.

Native Content

First, we built a dynamic, scrolling photo gallery: 'Century in the Sky' dove into the way the aerospace industry has affected the way we travel, move our goods, and protect our nations during times of war. Pivotal moments for both Boeing and aviation in general were featured in the gallery, which also featured text write-ups of the events in question.

Then, in a series of sleek and striking infographics, Re:think celebrated Boeing's contributions in three distinct areas. First, we explored the role Boeing would play in space exploration thanks to the groundbreaking Space Launch System; then, we quantified the disaster relief efforts aided by Boeing's cargo workhorse, the C-17 Globemaster; and finally, we illustrated how innovation has advanced passenger air travel over the years, a look at the longest commercial flight routes in history.

Native Content

Musician Jon Batiste, artist Jodi Steele, and jewelry designer Candice Pool shared the stories of each of their favorite garments, and why they would rather recycle them than throw them out.

Native Content

Elegant page design reminiscent of a glossy periodical showcased beautiful food- and culture-focused photography.

Native Content

Two experiences--one focusing on Sunset Park in New York and one on Pilsen, Chicago--highlighted the people, places, and history that defined the neighborhood in question. With beautiful custom photography, a food-leaning focus, and researched reporting about local history, we combined a travel sensibility with informative descriptions.

Video

This program included four custom videos that were embedded in the features. In Sunset Park we spoke with Irwin, a man who has lived in the neighborhood his whole life and now runs a local cafe with his family, and Bri, a woman who was working in real estate but began wood-working full time in an artist studio complex in Sunset Park. In Pilsen we spoke with Mary, a resident who opened a beautiful community bookstore to give back to the neighborhood, and Ruben, a Chicago native who paints stunning public murals in Chicago neighborhoods (especially Pilsen) to make locals rethink their community.

Native Content

Our two-phase content strategy included an investigative report on the importance of clean air showcasing leaders in the green architecture space and an event follow-up with highlights, Q&A’s and videos from the Clean Air Summit.

Event

We created a dedicated landing page for The Clean Air Summit—hosted on TheAtlantic.com, which was home to a livestream of the event and detailed information about the event before and after it happened to help extend the discussion.

The four units spanned both desktop and mobile with unique executions. The Cineflex Unit met desktop visitors as soon as they reached the homepage, the Panoramic Unit let users scroll through a 360° view of business class seating, and the Sleep Unit connected United Polaris to relevant Atlantic editorial pieces about sleep.

Native Content

When we talk of innovation and emerging technologies, we often paint a vivid picture of the world three, four, five decades out. But when we look too far ahead, several questions are often overlooked. What does this innovation mean for today? What real-world innovation is being implemented right now?

The Future According to Now uncovered specific stories of what’s happening today - tied to the fields of biotechnology, big data, manufacturing, and the Internet of Things - and connected big themes with current projects and immediate implications.

Print

To promote the custom branded podcast, Fidelity Investments ran print executions in the July/August, September, and November issues of The Atlantic Monthly.

Brand Study

To measure the impact of Fidelity's branded podcast, we conducted a brand study. As a result of the study, we found that the podcast helped increase brand recall and consideration intent for Fidelity.

Event

The event was live-streamed across the globe via dedicated event landing page on TheAtlantic.com. Social media promotion and amplification strategies were highly effective—#AtlanticSpace, the Twitter hashtag for the event, was trending on Twitter in Washington D.C. during the event, with over 2,000 mentions.

Native Content

We captured the faces and voices behind the city’s revival in 5 richly reported custom articles that lived on a dynamic custom content hub on TheAtlantic.com.

The partnership and content was amplified via social media, custom traffic drivers, strategically distributed brand creative, and a cross-promotion with The Atlantic’s partner site, Citylab.com.

It attracted exactly the right audience—indexing especially highly with elected officials, financial professionals, and business owners.

Edit Sponsorship

The Atlantic's editorial series, "The Business of Creativity," goes behind-the-scenes into the livelihoods of brilliant writers, directors, producers, actors, and other creatives as they navigate their industries, hone their craft, and make a living.

Native Content

The article combines expert insights from top researchers in thrill-seeking behavior with the stories of four dynamic, different individuals that help bring the research to life.

Video

The video, which was filmed at the Porsche Circuit Playground event, gives historical context to how thrill breeds focus, which is part of why people seek thrills on a regular basis.

Syndicated

College Board published “When Grades Don’t Show The Whole Picture,” an article capturing how grade inflation, compounded with colleges becoming test-optional, is limiting a college’s understanding of applicants. The article states that SAT scores, combined with grades, provide the best understanding of a prospective student.

Native Content

The Atlantic partnered with research firm, PSFK, to create an original study, Home Debrief, examining the major trends in the rise of IoT and the connected home. Rooted in insight, the Atlantic leveraged this report to inform the foundation for originally reported articles on how the connected home impacts social dynamics.

Video

For each chapter we spoke with a Nest customer to understand how and why they use their Nest device. These videos allowed us to humanize the central issue presented in each chapter as well as ease the reader into a deeply reported article.

Print

We created a 4-page custom print spread that summarized the 3 digital chapters and surfaced the most compelling information. The custom pages were followed by a 2-page Nest brand ad created in house by Atlantic Re:think.

Brand Study

The campaign included a Brand Lift Study conducted by Milward Brown.

Video

The feature included 3 video interviews with Porsche enthusiasts Michael Ardelean, Florence Walker, and Mo Ali describing the feeling of being behind the wheel of a Porsche.

Native Content

Working with leading Tilt Brush artist, Wesley Allsbrook, we created 3D illustrations to visualize the feelings described by our 3 enthusiasts while driving a Porsche. We wove those illustrations into video interviews to build a scene around each individual as their story unfolded. We then partnered with Sketchfab to host the 3D models in an interactive player on the page. We also partnered with Rennfilms to capture original photography of our enthusiasts with the latest Porsche models.

The three articles launched before, during, and after Washington Ideas. “Technologies that Will Change the World,” “Machine Intelligence: We Need a National Strategy,” and “Stop the Madness: Real Security for a Connected World” tackle some of today's biggest tech topics. Written by Booz Allen’s leading experts, they lay out the challenges and potential of topics such as machine intelligence and cybersecurity.

Video

“Eighteen Zeros,” a beautiful 6:40 min film, introduces exascale, how it works, and the massive implications it has for life as we know it. Featuring exhaustive research, leading experts in the field, and perfected cinematography, the film captivated all who watched it.

Edit Sponsorship

Forevermark was the exclusive sponsor of the first season of The Atlantic Interview, a podcast featuring editor-in-chief Jeff Goldberg in conversation with visionary leaders across industries. Interviews with the likes of author Chimamanda Ngozi Adichie, journalist Maggie Haberman, HBO CEO Richard Plepler, and CNN correspondent Jake Tapper provided candid and illuminating conversations on major global topics.

Native Content

The program includes a two-part infographic series that seeks to demystify investing as well as show the importance of a more measured approach to personal investing.

Native Content

We created 6 deeply reported stories and a stunning photo essay to take viewers behind the scenes at City of Hope. The content is a deep dive into diagnosis and experimentation through research, treatment, and beyond—exploring trends and healthcare advances that affect men and women around the globe on both a human and global level.

Edit Sponsorship

City of Hope was the sponsor of an editorial series called "Trial and Error"—an investigative deep dive by The Atlantic editors into current trends and advances in the health industry. This ideal alignment helped generate additional awareness for City of Hope.

Native Content

In two custom-crafted articles, Re:think examined the misconceptions and must-know-facts about muscle health, and shared information about how people can protect themselves from muscle loss in everyday life, while subtly demonstrating the benefits of Ensure.

Video

This short documentary follows LaVonte Stewart, the Founder of Lost Boyz, Inc. and some of the young women who participate in the program to show how it’s impacting the greater Chicago area.

Native Content

In an originally-reported interactive photo gallery, we profiled each member of the Kennedy family with call outs to tune into the show and opportunities to view the show trailer.

Video

Atlantic Re:think produced Speaking of Hope, a feature-length story about Ms. Clayton’s extraordinary life and career spent bringing people together. The piece focused on pivotal moments along Ms. Clayton’s journey and paired biographical vignettes of her life with scenes from Ms. Clayton’s conversation with Tarriona “Tank” Ball, the up-and-coming spoken word artist.

Syndicated

We also featured Come Together, a spoken-word video created by Hyatt with artist Tarriona "Tank" Bell.

Native Content

How Victorian Women Were Oppressed Through the Use of Psychiatry presented three case studies as an exploration of misogyny in 19th-century mental health care. To incorporate Netflix into the piece, we presented Grace Marks, title character of the series, as one of the case studies, while a small paragraph above the fold provided context for Netflix's sponsorship. Historical imagery and custom title calligraphy rounded out the Victorian aesthetic while pull quotes brought the article's drama front and center.

Native Content

Is There Hope For Institutions That Are Failing Us? explains why the public’s faith in civic and federal organizations is at an all-time low—and points out many instances in which women are helping rebuild and restore order. In addition to the written custom article, we did a Q&A with the show's creators—entertainment industry legends David Hare and S.J. Clarkson—to get a behind-the-scenes look at how Collateral came to life. We also crafted a suite of custom illustrations inspired by classical sculpture to bring the story to life—which serve as a unique visual reference to institutions and the entrenched power they often represent.

Native Content

The Possibility Report is comprised of 36 articles and infographics, organized over 6 issues: Move, Connect, Heal, Learn, Build, and Grow. Each article examines a potential technological development, like 3D printing in space, and extrapolates on how that could impact society and adjacent businesses.

Video

We also produced 4 videos for the hub that touched on topics like reducing noise pollution in cities and the tech revolution in Kenya.

Syndicated

VMware syndicated content within each issue to articulate how their products are enabling companies to unlock even greater possibilities.

Brand Study

We conducted a forced exposure study to measure the impact of native content and saw significant lift in Online Ad Awareness and Message Association.

Native Content

In a first-to-market execution, Atlantic Re:think concepted, designed, and executed a real-time digital product that tracked the status of all women running for office before, during, and after Election Day in real time. We also published supporting election-related stories to help bring the concept of women in politics to life: Via an interview with D.C.-based political incubator She Should Run and a think piece called “What Real Politicians Can Learn from Claire Underwood.”

Native Content

With eighteen immersive and well-researched articles, we explored how to apply the idea of population health.

Brand Study

The program included a brand lift study, measuring the effect of the program on awareness, intention to consider the brand, and overall opinion. The results saw a 12.5% increase in aided brand awareness.

Native Content

We leveraged custom content and high-impact media designed to illustrate how BASF creates chemistry for a sustainable future, with a series of 2 infographics that focus on escalating environmental concerns and what we can do to address them.

Native Content

The article highlighted three different perspectives--from two residents of the city and a Citi spokesperson--on the impact turning the lights back on in Detroit had for the community. Long-time residents, local business owners, and corporate sponsors of the project alike saw the re-lighting as symbolic of the potential for improvement and growth in Detroit.

Event

While the content was created in advance of the Citi event, we sent a reporter and photographer to cover the event itself, adding photos and quotes from the event into the piece.

Brand Study

We offered an on-page insights widget to understand if the piece demonstrated Citi's commitment to progress.

Native Content

Written by Jay Newton-Small, journalist and author of "Broad Influence: How Women Are Changing the Way America Works," this article seeks to understand the historical context and current status of women in female lobbying.

Video

The program included three short video interviews, featuring three powerful women on K Street: Shanti Stanton, Susan B. Hirschmann, and Mary Beth Stanton.

Native Content

With The Journey Within, we built a vibrant three-part series on TheAtlantic.com based on the unique journeys of three incredible women: a boxer intent on becoming the most dominant woman in her sport; a master sommelier breaking through the wine glass ceiling; and a trailblazing Hollywood director.

Native Content

Phase 2 came together with four articles, each featuring similar illustrations to provide a consistent look and feel. We told stories on cancer, personal shopping, and education, detailing major stories in their primary industries.

Native Content

The interactive served as a hub for all of our cognitive computing content. A user could experience it in a new way on the page while also navigating from the interactive to the content itself and continuing to read more on this topic.

Native Content

Three chapters, focusing on music, food, and design, each contained several written articles, photo galleries, and videos. This gave each chapter variety and dynamism, while they were still unified by an umbrella topic. Whether the reader wanted to read, click through a gallery, or watch a short bonus clip, something in the experience was sure to draw their attention.

Video

At the beginning of each chapter, the hero video transported the reader to the U.K. and back. You could see radio host and DJ Gilles Peterson explore the resurgence of jazz in London with some of the most innovative musicians in the UK. Or you could spend some time with foundational British chef Mark Hix and discover how cooking over wood is elevating fine dining. You could also watch the founding members of Colophon Foundry discover the unexpected ways typography is affecting everything we see, from calligraphy to architecture. In each video, both British and American talent spoke to the two-way exchange of influence and ideas across the Atlantic.

Native Content

The City Makers custom content comprised a nine part series focusing on the role of small businesses in our economy through different perspectives. These perspectives included those of Latino-owned businesses, the banks who provide micro loans to aspiring start-ups, the incubators who help new ventures with space and funding, and more.

Video

The custom video as part of the program focused on veteran small business owners. One million veterans will come home in the next five years and a quarter want to start their own businesses, meaning they have the potential to be a driving force of the national economy. In the video, we profiled the organizers and members of Bunker Labs, a Chicago accelerator started by veterans, which offers resources and training to these entrepreneurs.

Native Content

We syndicated two content pieces from Quartz around the anniversary of the Detroit investment.

Edit Sponsorship

The City Makers franchise also includes a robust sponsorship of editorial projects including one of our most celebrated series "American Futures," in which James and Deb Fallows traveled across the country by plane to report on "The people, organizations, and ideas reshaping the country." Along with this series, JPMorgan Chase was also the sponsor of New Hometowns on TheAtlantic.com, and Getting to Work on CityLab.com.

Print

We wanted to ensure that our stories had the opportunity to reach the largest audience possible, which meant inclusion in our print magazine. We created two custom print spreads, which condensed and translated the key ideas and takeaways from two of the digital content pieces into this format.

Event

JPMorgan Chase partnered with The Atlantic not only on CityLab, one of our tent pole events, but also on a custom event to expand on these topics of economic progress and innovation. CityLab gathers the world’s most creative mayors and city practitioners with artists, academics, funders, and other public and private sector leaders focused on improving cities and spreading urban strategies that work.

Brand Study

To measure our content's impact, we partnered with the Reputation Institute to conduct a forced exposure study for City Makers. We found significant increases in JPMorgan Chase's reputation as a result of the partnership and have used this data to inform our ongoing content creation process.

Native Content

Two articles featured Manhattan product design firms, each focusing on a leader within the company who shared the philosophies they take to design. We found that empathy for the user and a true motivation to improve the world were what made these firms true innovators and disruptors in their sectors.

Video

Embedded within each article were companion videos—three per firm—conveying each element of the design process. Visually stunning with layered sound mixing, narration also helped the videos stand alone on social media.

Native Content

In Part 1 we explore the impact of cloud solutions on large cities like Singapore and San Francisco. In Part 2 we examine the challenges that small-to-medium municipalities face including Ulm, Germany and San Bernardino, CA.

Print

Microsoft and Atlantic Re:think produced a 6-page mini magazine that reflected the core ideas presented in Phase 1 of City in the Cloud. The spread started on the back cover of the November tech issue and included 2 Microsoft brand ads.

Edit Sponsorship

Microsoft sponsored the edit report, The Social Life of Machines, an examination of the vast and growing social network of bots and chips and how they’re quietly transforming our world.

Brand Study

We ran a brand lift study with Milward Brown which revealed that Microsoft's campaign helped drive significant lift in Favorability and Recommendation Intent among Business Decision Makers. The study also showed that as a result of the campaign, we saw a significant lift in IT Decision Makers identifying Microsoft as a leader in cloud solutions.

Native Content

Atlantic Re:think created a 5-part infographic series summarizing case studies in which Microsoft Cloud products were used to streamline operations and evolve business in the automotive, health care, finance, and retail industries, as well as in the construction and maintenance of skyscrapers.

Edit Sponsorship

Microsoft sponsored the editorial report "Beyond the Cloud," a 12-part series exploring emerging technologies and the coming information age in space.

Print

To extend the reach of the digital infographic series, Atlantic Re:think created print-friendly versions of each infographic, highlighting key findings and encouraging readers to view the full execution on TheAtlantic.com.

The Atlantic syndicated three Morgan Stanley articles: "Generations Change How Spending is Trending," "Investing in Cities for Inclusive Growth," and "Capital Creates More Mobility."

Edit Sponsorship

Morgan Stanley sponsored the "What is An Economy?" editorial report, a four-part series exploring the fundamental concepts of modern life and how they affect spending.

Native Content

The article focused on the barriers to sanctuary we experience in our day-to-day life—from crowds, to endless notifications, to home appliances—and ways to recapture the feeling of true peace of mind. With in-depth interviews and a page design that allowed users to create a picture of their own sanctuary, the piece took a snackable and customized approach towards storytelling.

Video

Told through short animated stories, the videos were integrated seamlessly into the overall feature, offering a human take on our irrational fears and personal descriptions of sanctuary.

Print

The Search for Sanctuary feature was extended into the November print issue in a high-impact gatefold. Security typically has a negative (or boring) connotation, so our take was to rebrand security as sanctuary incorporating a diecut that highlighted the necessity of seeing the full picture.

Brand Study

We partnered with Millward Brown to measure the brand attributes associated with Nest after users were exposed to the campaign and saw significant lift in the target audience for the campaign.

Edit Sponsorship

The 5-part video series featured Samantha Power on diplomacy, Whitney Wolfe on her feminist dating app Bumble, Wendy Finerman on being a female Hollywood producer, Aja Brown on women leadership in Compton, and Amy Klobuchar on being a woman in the Senate.

Native Content

To bring The Ascent to life, Atlantic Re:think gathered a team of journalists, videographers, artists, professors, and data scientists to embark upon this ambitious undertaking. Throughout the article, we wove in rich user interactive elements, including a photographic timeline charting the rises to power of five different U.S. presidential couples, and body language analysis using dating from the NYU Movement Lab. And working with one of the nation’s leading linguistics experts, James Pennebaker, we used a special software to analyze the dialogues between House of Cards’ own first couple, Frank and Claire Underwood, illuminating the power dynamics between them across seasons two and three.

Video

The feature also include a video interview with the foremost expert on first couples, journalist Kati Marton, who helped guide our editorial vision for the piece.

Brand Study

We partnered with the GfK Group to conduct a dimestore study, which measured the effectiveness of The Ascent program according to reader association with the branded content feature and with Netflix's House of Cards.

Native Content

An originally reported article featuring interviews with health-care experts investigated the changing health-care landscape and the innovation of coordinated care, while a colorful, step-by-step infographic illustrated one theoretical woman's journey through the type of integrated, preventative care system Optum would provide.

Print

Our custom infographic, Journey of Care, was condensed and reproduced for publication in The Atlantic's October 2016 issue.

Native Content

In order to reach readers where they’re increasingly consuming content, we adapted Optum’s custom program for promotion on Facebook Instant Articles and Apple News.

Native Content

Two syndicated articles by Optum executives—experienced physicians themselves—detailed the company's work to streamline health care and improve their patients' outcomes by adapting advanced care processes for at-home visits and using traveling clinics to bring care to under-served populations.

Native Content

Susan Silbermann presented at an Atlantic event in Aspen, explaining the process of developing new medicines in the fight against global diseases. Our team took that presentation and developed a comprehensive article: "Bringing New Medicines Into the World."

Print

In print, this campaign had a custom advertorial in the September issue of The Atlantic accompanied by a Pfizer brand ad.

Native Content

"How Can Retail Be More Connected?" explains how businesses can go beyond convenience and speed when it comes to shipping a delivery. In "Brick and Mortar is Dead," we ask whether e-commerce is really the end of the store.

Edit Sponsorship

Pitney Bowes sponsored A&Q, a landmark editorial platform based on The Atlantic's new brand positioning, Question Answers. It spanned the gammut of topics, including the plight of the middle class, start-up creation, and crime decline.

Native Content

The first feature, which launched simultaneously with our July/August print issue, focused on 5G and what this technology will enable—such as seamless virtual reality, the Internet of Things, and more—as told through video, text, infographics, tech insights, and a custom art piece. The connected car piece, which launched at the same time as our September issue, envisioned a world in which our cars can communicate automatically and digitally with everything from pedestrians, to highways, to nearby businesses.

Video

We not only approached these topics from a research angle in the article, but brought in an artist to interpret and visualize the impact of this technology. In the accompanying custom video, the artist explained the meaning behind their piece and their hopes for the connected future to help humanize tech-focused topics.

Print

We translated both digital features to custom print gatefolds that pulled in excerpts from the article, the artist interview, the Qualcomm perspective, and the custom art.

Native Content

With on-the-ground reporting, we examined what it means to a community to have manufacturing plants return to the midwest and the impact this has on the national economy, environment, and mindset.

Video

The videos captured what emotional, human words like "strength," "movement," and "touch" mean in the context of a manufacturing plant, bringing dynamism and optimism to the forefront of the feature.

Native Content

The experience, with an engaging written narrative as a backbone, was broken out into three sections: historical and cultural context, music’s psychological and physiological effects, and the evolution of music production and technology. Each section was accompanied by a customized infographic and included a specific narrative thread with the purpose of leading audiences to the realization that we make our clearest, deepest connections with music when we have an understanding of where it came from, how it came to be, and how it makes us feel.

Native Content

Using audio, visual and text, "The Thing That Says It All" brings readers into people's experiences in realizing success. While success is different for everyone, it is always deeply personal and human, as exemplified by the stories of Hollis, Calestous, Michel, and Nicholas.

Native Content

TIAA’s custom program consisted of two phases: The first, "The Thing That Says it All," was a digital destination that included audio, visual, and text elements to show readers what objects symbolized success to different people. The second phase, "The Many Measures of Success," was kicked off with a survey of The Atlantic readers to understand how they define success and happiness. We then analyzed the results and created an interactive infographic that included data visualizations, personal anecdotes, and highlighted statistics for users to explore. Users could navigate throughout the experience and see how their perspective compared to the survey respondent sample.

Native Content

We designed a custom TIAA module that lived at the end of the infographic experience. This was a great compromise for TIAA so we could balance authenticity with brand mentions.

Event

How can cities become more sustainable and efficient? How can they use architecture, transportation, and production of everyday goods to meet demands of growing populations?
We explored questions like these and much more during the Growing Cities Forum.

To expand the impact of the discussion beyond the event itself, Re:think commissioned reported stories and videos from the event that lived on TheAtlantic.com after the event was over.

Native Content

In conjunction with the AtlanticLIVE event, we published an engaging piece of syndicated content from UTC about the future of urbanization. Written by the company's Chief Sustainability Officer, it's engaging, high-quality branded content and a great example of just one of the ways we can bring events to life.

Native Content

The articles offered an in-depth look at the issues emphasized in the survey results. While the dashboard mosaic offered utility and advice, the articles offered a look at possible factors causing the issues and case study examples.

Brand Study

We conducted a control and exposed survey measuring the full brand campaign to great success. Xerox is traditionally seen as a copier company, but we saw through the campaign real changes in brand attributes as a result.

Native Content

Each article provides a unique perspective on emerging technologies and how they relate to cybersecurity. Topics include 3D printing, the Internet of Things, and biometrics.