Ad Products

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TAILORED TO TRAILERS

Tune In

A dynamic new unit for our entertainment partners to promote specific tune in information

Features

  • High-impact video unit house entertainment advertiser's trailers
  • Automatically updates depending on when a user sees it
  • Promote teasers, trailers, and in-market shows at different points during campaign

Format

  • High impact desktop, mobile

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MADE FOR MOBILE

Vertical Video

Make an impression on mobile with full-screen vertical video

FEATURES

  • Leverages the natural lengthwise aesthetic of mobile phones to provide an optimal user experience

Formats

  • Mobile, video

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MICRO CONTENT

Storyboard

Allows users to swipe through content from your brand

Features

  • Promotes visual content
  • Leverages social assets

Formats

  • Mobile

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ENGAGE WITH PLAY

Shuffle

Users swipe or drag to reveal the next card in the sequence

Features

  • Perfect for promoting programs with multiple URLs
  • Promotes engagement and interactivity with your brand assets*

Formats

  • Mobile
    *no video

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YOURS AND OURS

Elevate

Co-brand your message with curated stories from The Atlantic

Features

  • Align brand messaging directly with The Atlantic’s most relevant editorial stories
  • Maximize engagement by serving within editorial streams
  • Fully responsive based on device, platform and page placement

Formats

  • High impact desktop, mobile, responsive

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DO IT WITH VIDEO

Full Frame

Entertain The Atlantic’s most loyal readers with a full-page cinematic experience

Features

  • Featuring :15 or :30 videos
  • 100% SOV homepage takeover

Formats

  • High impact desktop, video

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AMPLIFY YOUR AD

Impact+ Video

An immersive video experience optimized for instant, fluid play

Features

  • Our fastest-loading video yet
  • Full-bleed, up to 1680 px
  • Fully responsive based on device, platform and page placement
  • Reactive to user-scrolling and viewability-aware

Formats

  • High impact desktop, mobile, responsive, video

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VERSATILE, NATIVE PROMOTION

Impact+

Customizable for branded content programs or brand awareness campaigns

Features

  • Fully responsive based on device, platform and page placement
  • Customizable to promote Re:think sponsor content or brand messaging
  • In-stream with editorial pages, which is very visible to readers

Formats

  • High impact desktop, mobile, responsive

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VERSATILE, NATIVE PROMOTION

Impact

Impact the reader’s attention with versatile, quick-loading native video

Features

  • Fully responsive based on device, platform and page placement
  • In-stream with editorial pages, which is very visible to readers
  • Custom design tailored to promote Re:think sponsor content or brand messaging

Formats

  • High impact desktop, mobile, responsive

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Expandable

Expandable

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MAKE THE FIRST IMPRESSION

Homepage Overlay

Capture readers' attention with a wall-to-wall experience on the homepage

Features

  • Full-screen, custom overlay of TheAtlantic.com homepage
  • After 15 seconds, the video overlay will dissolve to reveal the homepage
  • Creative will have 100% SOV of the page

Formats

  • High impact desktop

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IMMERSIVE IMAGERY

Impact+ 360

Turn 360° video content or high quality photos into a branded, interactive ad

Features

  • Perfect for showcasing engaging, high quality imagery or 360° video
  • User-friendly actions that allow the user to explore the panoramic imagery and engage uniquely with the brand’s message

Formats

  • High impact desktop, mobile, responsive

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VIDEO CAROUSEL

Multiplay

Users swipe through brand videos, allowing for engagement with a variety of advertiser's stories

Features

  • Allows for added exposure to brand's video assets
  • Brings sound, sight, and motion to gallery ads
  • Perfect for multiple products/messages

Format

  • High impact desktop, mobile

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REACTIVE ANIMATION

Scroller

As users scroll, your creative reacts with eye-catching animation and GIFs

Features

  • Delivers video-like impact
  • Uses interactive animated imagery, like a GIF, to grab the reader’s attention
  • Creative animations respond to the user’s touch as they scroll up and down
  • User-initiated animation empowers consumers to take control of their ad experience

Formats

  • High impact desktop, mobile

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PHOTO + MOTION

Snapshot

Bring users into your brand's imagery via unique zoom movement

Features

  • Shows a horizontal photo on desktop, and a vertical one on mobile
  • Perfect for promoting custom galleries

Formats

  • High impact desktop, mobile, responsive

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