In relentless pursuit of the ideas that matter and the stories that captivate.
“Explaining what just happened, and what is happening, is a core mission for The Atlantic.” Take it from Editor in Chief Jeffrey Goldberg: “The Atlantic was created for moments like this.”
The Atlantic doesn’t just report the news. For 161 years, we’ve been questioning the status quo—and challenging readers to rethink the world around them.
A History of Provoking
John Muir’s The American Forests sparks establishment of the National Park System.
Vannevar Bush’s As We May Think was credited with predicting the rise of the Internet.
Republished in The Atlantic, Martin Luther King’s Letter from Birmingham Jail took the civil rights movement to the next level.
The New York Times and others credited Andrew Sullivan’s Why Obama Matters with influencing the fate of the 2008 elections.
Anne-Marie Slaughter's Why Women Still Can't Have It All sparks a national conversation on women and work
Graeme Wood’s blockbuster piece What ISIS Really Wants was the most engaged article online in 2015, according to Poynter.
Ta-Nehisi Coates offered a history of Barack Obama’s history-making presidency with My President Was Black, leading to a second reprinting of the issue.
Audience + Platforms
We reach thinking people—and make them think harder.
The Atlantic’s audience is influential, curious, and eager to leave a lasting mark on the world. Never ones to shy away from change, they seek out new ideas, challenge conventions—including their own—and ultimately aim to foster progress.
Source: MRI DOUBLEBASE, 2018
global unique visitors
Source: GOOGLE ANALYTICS, AVG. JAN-JUNE 2018
thought-leaders attend AtlanticLIVE events each year
How to work with The Atlantic
Atlantic Re:think is our award-winning branded content studio, providing our advertising partners with new ways to connect directly with The Atlantic’s influential audience.
Awards, Notables, and Quotes
The Atlantic has gotten very good at flipping conventional wisdom upside down.The Washington Post
The Atlantic does this a lot: launches large, provocative conversations that you later hear endlessly dissected on cable news, in the blogosphere, and on Twitter. It is a think piece factory.NPR
“Lola’s Story,” by Alex Tizon
(Winner, National Magazine Award for Essays and Criticism)
Magazine of the Year
(Winner, National Magazine Awards)