The Atlantic and Fidelity inspired intellectually curious Atlantic readers to “think big” about the major issues and hidden trends shaping our world economy. Curated video collections, stunning photo galleries, and informational infographics worked together to shed light on and underscore Fidelity’s global expertise in the topics of water, synthetic biology, personalized medicine, and big data.

Bank of America Corporation and Atlantic Marketing teamed up to explore what is being done today to ensure a better future for coming generations. A large-scale sponsor online hub debuted frequent, provocative blogging from a team of writers, while illuminating sponsor articles in print explored the topics further. Bank of America rounded out its thought leadership by underwriting three Atlantic tentpole events—and bringing on-the-ground coverage of them into the online hub.

“Best Advertiser Program” Finalist, min 2011 “Best of the Web” awards

Together with Liberty Mutual, we celebrated everyday heroes from our user community. The program inspired reflection and action around Liberty Mutual's Responsibility Project by highlighting case studies of responsibility at work in neighborhoods large and small.

First, we called upon users to nominate extraordinary community leaders. Then, we selected three winners, awarded donations to their causes, and created video documentaries championing their stories. In-banner video excerpts on TheAtlantic.com drove users to watch them in full on responsibilityproject.com. 

Cloud-based businesses are on an astonishingly rapid rise. Together with Zurich, we offered corporate leaders an expert guide to safeguarding their companies as they increasingly migrate into the cloud. A sponsor blog, a content-rich advertorial, and an interactive mobile unit worked together to offer a 360-degree perspective into the promise and hazards of this game-changing tool.

The "Music to Your Ears" welcome screen treated entering users to beautiful music from the New York Philharmonic. The unit was owned by Credit Suisse, a proud sponsor of orchestras worldwide. Users could opt in to enjoy the music throughout their site-browsing experience.

IBM and Atlantic Marketing worked together to demonstrate how technology is making a better future possible. Through infographics rooted in Cities, Cloud Computing, and CMO Transformation, this program revealed the power of analytics by translating data into actionable insights and visible results. Innovator Q&As and blogging gave IBM experts a platform to layer on valuable insights into the trends represented. And, a unique “Share an Insight” feature inspired users to champion digestible facts throughout their social networks.

This program established IBM as a facilitator of expert opinion, news, and analysis on using technology to yield smarter leadership. It had two parts: The C-Suite Five fixed panel, which offered a curated list of the five most important technology postings, and a dedicated blogging section. Here, a team of IBM experts blogged adjacent to TheAtlantic.com’s voices, revealing ways for business leaders to use technology to become more intelligent.

This program demonstrated the ground-breaking technology of Livescribe’s smartpens direct from the world-renowned Aspen Ideas Festival. In keeping with the Festival's inspiring spirit, we invited speakers--including Arianna Huffington, Thomas Friedman, Bob Schieffer, and more--to use a smartpen to illustrate their BIG ideas for change. Each day, we uploaded and shared the most compelling sketches on TheAtlantic.com, offering users a peek into the minds of some of today's most fascinating thought leaders.

We capitalized upon The Wire’s leadership in opinion aggregation to position Xerox as a provider of must-read business analysis. Targeted to time-pressed business executives, it offered users a carefully curated list of the web’s five most important business opinions, articles, and blogs.

This handy guide lived within a high-impact fixed panel on TheAtlantic.com and on TheAtlanticWire.com. Print promotion encouraged visits from The Atlantic’s readers.

The World Economic Forum sets the annual agenda for businesses worldwide. We created an ownership presence for HP at this important event by deploying a sponsored correspondent to blog about it on TheAtlantic.com. The blogger explored the Forum’s key conversation points from the perspective of America’s small business owners, positioning HP as a facilitator of must-read coverage tailored to its target audience.

Boeing and The Atlantic teamed up to investigate the innovations revitalizing America and the world. With Boeing as the underwriter, experts in energy, manufacturing, and other key disciplines gathered at the Innovation Summit for live conversation on how to fuel scientific breakthroughs. Online blogging, video, and in-depth recaps allowed TheAtlantic.com users to engage with discussions on American innovation before, during, and after the event.

The 2012 London Olympics were the world’s greenest games to date. Dow and Atlantic Marketing explored the innovations shaping them—including Dow’s meaningful contributions. Exclusive editorial alignment, engaging custom content, and a high-impact brand presence underscored Dow’s commitment to improving the sustainability of the Games for the athletes, the fans, and the host city.

Shell sponsored the release of the documentary series The Rational Middle—and turned to The Atlantic to help carve out a high-impact debut among Influentials. To spark engagement, The Atlantic promoted The Rational Middle adjacent to the Energy Puzzle—an editorial video report from a top Atlantic tech editor. The experience continued across TheAtlantic.com, where custom units, native integration, and a sponsor video hub placed The Rational Middle front-and-center and inspired a continuous dialogue.

All around us, bold leaders and innovators are dedicating themselves to building greener, healthier cities. Together with BMW, we launched a four-month program that sought to inspire readers with their important work. Through blogging, polling, curated video, and a content-rich print series, it celebrated innovative urban solutions moving us towards a more sustainable world. 

A custom program extended the conversation at two tent-pole Atlantic events to our users. Interactive polling got users talking about the important topics at hand. Then, the program transformed an Evening Exchange at Aspen into must-watch video webisodes on TheAtlantic.com. Later that fall, a smart mix of fast-paced Storify coverage and post-mortem blogging brought the Green Intelligence Forum online.

"Best Microsite" Finalist, min 2011 Integrated Marketing Awards

In a year-long initiative, we partnered with University of Phoenix to rethink America’s education system. A sponsored special report, custom print content, live events, dedicated research, a Twitter conversation, and exclusive event video footage all worked together to offer up ideas for change and engage influentials, attendees, and users in active conversation.

Across the globe, exciting urban ideas, innovators, and projects are moving us towards an increasingly urbanized world. Through daily posts, videos, and eye-catching visuals, we worked with Dow to highlight the cutting-edge urban initiatives changing the way our cities operate. The custom content experience unfolded on TheAtlanticCities.com during its launch month.

A multi-platform, multi-year program made our users active participants in the energy dialogue. Anchored in Shell’s underwriting support of 2009 and 2010 AtlanticLIVE Green Intelligence Forums, it invited users to submit pressing energy questions to be posed to the top energy thought-leaders in attendance. After the event, a video series debuted the attendees’ expert answers.

Innovation isn’t a destination—it’s a journey requiring an endless pursuit of excellence and creativity. Together with Mercedes-Benz, Atlantic Marketing debuted high-touch videos celebrating four acclaimed individuals ceaselessly driving innovation in their industries—from a top Manhattan chef to the founders of SoulCycle. Site-wide custom units and strategic amplification sparked engagement among TheAtlantic.com audience and across the social web.

Technology has always served as a catalyst for fresh thinking. Today, it plays a starring role in both the creation and consumption of design. To illustrate this exciting trend, Porsche partnered with The Atlantic to illuminate the intersection of contemporary design and trailblazing technology. Sponsor photo galleries, in-depth blogging, and online Innovator Chats spotlighted the individuals, innovations, and trends pushing us to new frontiers of form and function.

The “Make the Most of Your Next Business Trip” map offered our users a one-stop guide to doing business within Delta’s key global hubs. It made business travel more enjoyable by highlighting handpicked attractions within Delta’s expansive international network. Powered by Google technology, the map also highlighted Delta’s luxurious on-board offerings, positioning it as the airline-of-choice for quality-seeking business travelers.

The cultural impact of women has never been more profound than it is today. To celebrate this, Forevermark and Atlantic Marketing uncovered real-life muses who are the driving forces behind some of our culture’s most celebrated innovators. A sponsor gallery of photos captured the influence of these women—and the ambitions of the innovators they inspire.

How much of an impact can a single person make? Capella University and The Atlantic teamed up to celebrate the positive effect of an educator, a counselor, and a nurse on their communities. Infographics, video documentaries of Capella graduates, and blogging from actual individuals in those roles worked together to quantify the tremendous benefit of their contributions—and inspire others to pursue degrees in those fields.

Some of the greatest ideas at the Aspen Ideas Festival occur off-stage. Together with Mercedes, we sent a roving reporter to capture some of these moments by interviewing attendees, then broadcasting them on TheAtlantic.com. An “Inspiration Lounge” stationed on the Festival’s campus offered attendees a space to relax, reflect, and catch up on missed sessions.

We partnered with Porsche to help users direct their attention to the ideas and opinions making the biggest waves in TheAtlantic.com community. Multi-platform units highlighted articles generating the highest levels of attention, commenting, and engagement—placing Porsche at the center and offering users an edge in the national conversation.

Tourism Ireland’s brand message, “Go where Ireland takes you,” captures the diverse adventures that await its tourists. We sent a top travel writer to visit Ireland and blog about her explorations and discoveries on TheAtlantic.com. The sponsored blog brought Ireland to life for our users at a level far beyond the banner.

Educational, interactive, and fun, this program helped our users change their energy habits and become part of the solution. They tested their green knowledge with an “IQ Challenge,” learned how to minimize their carbon impact via a “Zero Out” widget, and obtained a deeper environmental understanding from a “Zero Emissions” blog on TheAtlantic.com.

This program established Porsche as an uncompromising facilitator of authentic conversations on technology, performance, travel, and other topics. Each week, custom print and digital ad units posed a thought-provoking question to users on an Atlantic article. Custom ticker units on TheAtlantic.com and The Atlantic Wire displayed their responses in real time.

An exclusive webisode series took users into the kitchens of some of America’s most celebrated farm-to-table restaurants. We followed Corby Kummer, our James Beard award-winning food editor and voice of the Slow Food movement, as he explored destinations such as Blue Hill at Stone Barns with owner/chef Dan Barber and Siena Farms with owners Ana Sortin and Chris Kurt.